CONSERVATION PITCH IT Pitch It World Fishing Network supports the Keep America Fishing initiative to help mitigate the negative impact of soft plastic lures on the nation’s waterways. While we know that recreational anglers are the best stewards of our waterways and that soft plastic lures have been used for over 65 years, there is a very real threat that soft plastic lures could be banned. Don’t dispose of your used and worn out soft baits in the water; use a trash can or appropriate recycling canister. Show the proponents of using soft plastic lures that anglers are part of the solution, not the problem. Keep your bait. Keep fishing your way. Pledge to Pitch It. Take the pledge. Click here !