Gear

Davis Viehbeck of Rapala Canada shows off the features of the Storm Rockin' Shad, a perfect searchbait for bass and pike.

The Rapala BX Swimmer is a sinking lure designed to imitate a minnow feeding off the bottom, but can also be retrieved at a depth of 4-6 feet.

The Rapala BX Minnow is a twitchbait incorporated with balsa construction to give you that great action, but coated with co-polymer material for durability as well.

JP DeRose describes the three different kinds of topwater baits for open water, and when and how to best make use of them.

The Megabass Knuckle 60 has a square bill that adjusts to two different levels, essentially making it two baits in one package.

The Megabass Vision 110 Squarebill is a great summertime jerkbait that dives to depths of 3-4 feet.

Bassmaster Elite Series pro Aaron Martens talks about the new features of the latest Vision 110 jerkbait.

The Jackall Boil Trigger 100 is a hard, topwater lure that, unlike all other presentaions out there, lies on its side in the water.

The Centro Frogster is a hard-bodied topwater frog lure that comes with a twist: an hidden hook that auto-deploys from the back when a fish strikes.

GitLit Lures are some of the most realistic baits you will ever see.

Daniel Romano of Uncle Wesley introduces the new minnow jerkbait and the widow weaver crankbait.

The Fat-Free Square Bill is yet another new lure that Pradco introduced at ICAST, and Zel Roland shares all the details.

Zel Roland of Pradco introduces the new Heddon Chug'n Spook, and explains exactly how it works.

A rundown of the most popular salmon trolling lures.

Live Target has a reputation for making amazingly lifelike lures and the new lipless pinfish lure is no exception. This lure can be fished many ways and will catch a ton of fish

JP offers tips on strolling a jerkbait for bass.

These sardines from Live Target look so realistic that no inshore fish will be able to resist.

Live Target has released some new baits that look like young brown and rainbow trout.

Perch is a main food source for many species in the Northern States and Canadian lakes. Live Target has released a new perch jerkbait that will drive these fish crazy.

Live Target has taken their award-winning soft-bodied frogs to the next level by adding more sizes and colors.

Kelly Jordon has released a new prop bait with Lucky Craft. The Kelly J Jr. is a smaller version of the Kelly J top water plug and includes more colors.

This field mouse bait from Live Target is incredibly detailed with amazingly life-like action that's sure to catch you a ton of big fish.

JP offers a few tips for fishing small crankbaits in weedy areas.

JP talks about the best setup and techniques for fishing a shallow-diving crankbait.

These Live Target crankbaits, the Crawfish and Square Bill Bluegill, have life-like colors and actions that are sure to tempt some bass to strike.