SHOP FEATURED FISHING GUIDES SHOP By: wfn Capt. John Gibson - Destin, Florida Meet Capt. John Gibson from Destin, Florida How long have you been a guide? I started guiding professionally in 2010, but I’ve been on boats all my life. Fishing is definitely my main passion. What species of fish do you primarily target? All kinds – can go after redfish, drum, trout, flounder, grouper, snapper. In the fall, we’d mainly target redfish, and in the winter you go after speckled trout and sheepshead. What advice would you give to someone who wants to get into guiding? I’ve learned that when it comes to guiding, properly advertising your business is absolutely necessary to success. You could spend thousands of dollars on advertisements that don’t work, so you have to do your research and find out what works best for you. I get a lot of business through Facebook and my website – I’d say that most of my business comes from online advertising. With smartphones being as popular as they are, the amount of exposure you can get from the internet is huge. What’s your most memorable fishing story from your time as a guide? One that stands out to me was when I took a family out on the water – it was a mother, a father, and their two young kids. And they made it clear to me that they wanted nothing more than to catch a big fish. Well, I wondered exactly how I’d pull that off, because you never know what can happen on the water. So eventually we ended up landing a 2/12, 3 ft shark, and they were simply ecstatic. A lot of people might not consider that to be an especially huge fish, but to them, it was massive. And to me, the thing that makes it so memorable was seeing how happy they were – for me, that’s the most rewarding thing about being a guide. Creating memories that will last a lifetime for people. And especially kids – seeing their faces light up when they catch a fish is something I’ll never get tired of. Do you have a personal ‘bucket list’ of fishing trips or experiences? Mine’s pretty simple – one day, I’d like to have enough money saved up to spend a good, solid year bass fishing. That’s my dream. Tell us about your boat and/or the equipment that you use. I have a 25.5 ft. boat named the “Capt. Ronald G,” after my father.